Digital Marketing Ridge

Why Digital Marketing Still Wins for Small Business Growth

By @thedigitalmarketingdaily

For the past several years I have watched small business owners chase every new platform that comes along. They abandon a working strategy to jump on the latest social network or try a flashy ad format that their nephew recommended. I have done it myself. The result is almost always the same: scattered effort, wasted budget, and frustration. What I have learned is that the fundamentals of digital marketing have not changed as much as the tools have. The principles that worke